Online dating business statistics
While statistics can be spun to make almost anything look good, I've tried to report just the basic facts.
This is in contrast to the advertising model, which is usually free to join and use, with sites earning money through online advertising.If you have any questions or wish to include some information please contact us.It has become increasingly common for individuals to find their partners online, a trend which started around 1997.The law sets out specific obligations for international dating sites, including the requirement that marital background checks are run on men and submitted to women in a language they understand.In 2008, the state of New Jersey became the first to pass a law requiring dating sites to disclose whether they performed background checks, after successful lobbying from online dating service True.com, which already performed such screenings. However, the country’s largest online dating site has reached 100 million users after 10 years.Back then, not everyone acknowledged the benefits of this activity, which was perceived as a rather impersonal way of finding love.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
It is estimated that the industry is worth more than £2bn globally (2).
In the UK, it is worth £300m a year and, according to the UK’s Online Dating Association (ODA), ‘’. These sites differ in terms of their number of users, their user characteristics, geographic coverage, and in their business models.
And the offer is widening: matchmaking, niche dating, social dating, dating apps, and online personals, are all examples of new products that have been launched in recent years. The subscription-based model is the preferred business model of some of the largest sites.
They generally offer their services for a fixed monthly payment, although members can typically sign up for free.
The second are will be for actual dating services and be divided accordingly.